2010年11月2日星期二

Weak promotion of casual shoes


competitive brand promotion activities of the comparative analysis. weak promotion of casual shoes, nothing more than shopping discount end of the quarter, the new goods market 8.5 break, holiday discounts, opening to send balloons, etc., do not mind the promotion! store is promotion is the monotone, christian louboutin sale because there is no professional guidance and cooperation, promotional activities are as soon as the a, to no avail. stock merchandise is still in rejection truck, to fend for themselves. or just parroting the promotions, the result is more and more stock merchandise on the shelves, fewer and fewer new products, fewer and fewer customers, confidence gone on have nothing!

This is a small


Internet advertising is not hot. In short flat casual shoes ad. casual shoes ad laying low, the possible reason is that the market had just cooked casual shoes , with low profits OEM OEM, brand awareness is not high on the market without professional and forward-looking understanding of professional leisure shoe factory until now have not louboutin sale completed the original Daikin accumulation, thus no ability to do Some brand advertising, capital investment! and abroad rely on big brand soft advertising, and print advertising, market position has been identified, it is their usual way, a waste of ammunition, as shouting like a nouveau riche! extend the brand because it is an extension of the industry using the original master brand advertising resources, both in popularity and investment has played a good role! This is a small, professional shoes manufacturer can not ratio! casual shoes who would dare to eat the first crab!

Price wars obvious homogeneity serious


basically casual shoe market has just begun. have high low-end product positioning, accurate positioning of the big brands have the advantage of brand culture, brand shoes domestic foreign brands compared to the price advantage; some small factory or a market-based zero-approved product line is not enough rich, the retail prices of 708 random, disorderly market operations, the big brands by operating region in a second-tier cities, but not the brand or a small casual shoes basically three types of shopping centers in christian louboutin cheap the three markets, and sales or market competition, profit is not high, price wars obvious homogeneity serious! (7) shoes brand advertising and comparative analysis of advertising performance. see that the market conditions, casual shoes in the market, advertising is very monotonous, almost no media advertising, print ads also rare, soft advertising did not see.

Too much emphasis on immediate interests


denim jeans, denim Xintang are St. Ann lee old Luo Qi Levi issagollagOnly Apple TEXWOOD Marlboro CAT St. ancient camel hiking shoes casual shoes Luo Qi louboutin sale Luo Qi ancient holy jeans shoes new era of cooperation most footwear manufacturers still remain in the simple money getting goods primitive stage, in the new market environment and explore new vendors partnership will become even more important, too much emphasis on immediate interests, ignore the quality and efficiency of the market share for long-term plan, only the tactics, neglecting the more important strategy. (6) the competitive market area and product brand positioning comparative analysis. big brands on the market are basically to shopping malls to display the image in the form of counter sales, the second and third tier brands in the domestic store store on the form of sales!.